At Accent Marketing, developing strong and lasting relationships is integral to what we do. From our local communities and neighborhoods to the partnerships we share with our clients, we know the value of cultivating these connections.
Over the last 20 years, we have helped our clients target and reach the vast Hispanic market by developing clear and creative marketing solutions. Over the years, this has included efforts in advertising, promotions, social and digital media. When we get to know our clients and their needs, we gain the ability to reach goals by driving traffic, increasing purchases and broadening brand awareness.
Our unique view of marketing encompasses a larger view of communication that goes far beyond language. As Latinos, we understand what is culturally relevant to Hispanics and how they consume media. We also know and understand that the Hispanic market is segmented not only by country of origin, language, gender and age, but also by degree of acculturation and assimilation.
This understanding allows us to drive engagement within the ever-evolving market by utilizing a flexible and adaptable approach specific to our client’s goals, so that we may reach and exceed expectations. Challenges drive our process and as such, we implement creative solutions that move the consumer through cultural relevance and experience to brand loyalty and ownership.
The Changing Hispanic Market
Millennials are defined as those born between 1981 and 1995, currently falling somewhere between the ages of 22 and 36. As the largest generation ever with over 80 million worldwide, millennials have already become an incredibly important group of consumers. Millennials in Latin America make up 30% of the population, while Latinos make up 21% of the U.S. millennial population.
A 2015 Deloittle study projects that by 2025, 75% of the world’s workforce will be comprised of millennials. This segment of the market makes up our current and future generations of consumers, creating an unequivocal need to understand and act on the expectations of this group. Most millennial interactions require screen time across multiple screens, with many spending an average of 7 hours a day online. In the past, radio was the most effective way to reach the Hispanic market, but as technology has evolved so too has the consumer.
In order to reach and engage our future generations of consumers, we must embrace and leverage the digital realm as well as the various social media platforms that continue to be adopted by the increasingly valuable millennial audience. At Accent Marketing, we know how to reach and build lasting relationships with the elusive Hispanic millennial and create loyalty for years to come.